{"id":8840,"date":"2024-03-08T23:10:12","date_gmt":"2024-03-08T22:10:12","guid":{"rendered":"https:\/\/huellaresponsable.es\/?page_id=8840"},"modified":"2024-04-05T21:50:57","modified_gmt":"2024-04-05T19:50:57","slug":"communication","status":"publish","type":"page","link":"https:\/\/huellaresponsable.es\/en\/solutions\/communication\/","title":{"rendered":"Communication"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8840\" class=\"elementor elementor-8840 elementor-8839\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-096edb9 e-flex e-con-boxed e-con e-parent\" data-id=\"096edb9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e749cf9 elementor-widget elementor-widget-slider_revolution\" data-id=\"e749cf9\" data-element_type=\"widget\" data-e-type=\"widget\" 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\n\t\t\t\t\t\t\t\tclass=\"rs-layer\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:m,b,b,b;yo:-7px,292px,272px,210px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:43,38,34,29;l:50,38,39,43;fw:700;a:center;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:auto,574px,574px,90%;minh:0px,none,none,none;\"\n\t\t\t\t\t\t\t\tdata-rsp_o=\"off\"\n\t\t\t\t\t\t\t\tdata-rsp_bd=\"off\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"x:0,0px,0px,0px;y:0,0px,0px,0px;rX:70deg;oZ:-50;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"x:0,0px,0px,0px;y:0,0px,0px,0px;oZ:-50;e:power4.inOut;st:800;sp:1000;sR:800;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;sR:7200;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:9;font-family:'Montserrat';\"\n\t\t\t\t\t\t\t>Comunicaci\u00f3n Estrat\u00e9gica<br \/>\n \n\t\t\t\t\t\t\t<\/h1><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-6-slide-11-layer-1\" 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\n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><h2\n\t\t\t\t\t\t\t\tid=\"slider-6-slide-11-layer-3\" \n\t\t\t\t\t\t\t\tclass=\"rs-layer\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"#fcfcfc\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:m,b,b,b;yo:62px,124px,133px,76px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:21,23,23,20;l:35,32,32,26;ls:0,0px,0px,0px;fw:500;a:center;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:743px,441px,539px,90%;minh:0,none,none,none;\"\n\t\t\t\t\t\t\t\tdata-rsp_o=\"off\"\n\t\t\t\t\t\t\t\tdata-rsp_bd=\"off\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"rX:70deg;oZ:-50;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"oZ:-50;e:power4.inOut;st:1200;sp:1000;sR:1200;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;sR:6800;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:8;font-family:'Montserrat';\"\n\t\t\t\t\t\t\t>Te ayudamos a dise\u00f1ar tu plan estrat\u00e9gico de comunicaci\u00f3n desde un enfoque \u00e9tico.<br \/>\n \n\t\t\t\t\t\t\t<\/h2><!--\n-->\t\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t\t<rs-static-layers><!--\n\t\t\t\t\t--><\/rs-static-layers>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script>\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_6_1',rl:[1240,1024,778,480],el:[477,485,450,400],gw:[1920,640,640,640],gh:[477,485,450,400],type:'standard',justify:'',layout:'fullwidth',mh:\"0\"});if (window.RS_MODULES!==undefined && window.RS_MODULES.modules!==undefined && window.RS_MODULES.modules[\"revslider61\"]!==undefined) {window.RS_MODULES.modules[\"revslider61\"].once = false;window.revapi6 = undefined;if (window.RS_MODULES.checkMinimal!==undefined) window.RS_MODULES.checkMinimal()}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-457c3f4 e-flex e-con-boxed e-con e-parent\" data-id=\"457c3f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8329cc9 e-con-full e-flex e-con e-child\" data-id=\"8329cc9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67301f3 elementor-widget elementor-widget-heading\" data-id=\"67301f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ethics and Communication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4a9344 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f4a9344\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Communication is a determining factor in the construction of an ethic. In Responsible Footprint<\/span> <span style=\"font-weight: 400;\">we are aware of the power of communication and its ethical responsibility to society.<\/span><span style=\"font-weight: 400;\"> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, ethics has a precarious application in management and communication.<\/span> <span style=\"font-weight: 400;\">business. If the sole purpose of the communication is to seduce and persuade the receiver to<\/span> <span style=\"font-weight: 400;\">to stay in the channel to chain it, we are out of any ethical relationship: ethics is being crushed by the market, by a commercial pressure that aligns us with consumption.<\/span> <span style=\"font-weight: 400;\">being crushed by the market, by a commercial pressure that aligns us with consumerism.<\/span> <span style=\"font-weight: 400;\">of products and services which deteriorates our value system. Communication<\/span> <span style=\"font-weight: 400;\">The current trend through social networks is based on the desire to make ourselves known to others, to spread the image we want others to have of us.<\/span> <span style=\"font-weight: 400;\">to spread the image we want others to have of us.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b2e0e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"17b2e0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #8fa742;\"><br \/>\n  <strong>&#8220;At Huella Responsable we help you communicate from an ethical point of view, which implies the desire <\/strong><br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"color: #8fa742;\"><strong>to get to know the other, on the basis of an exchange.&#8221;<\/strong><\/span> A company&#8217;s values should be<\/span> <span style=\"font-weight: 400;\">known, communicated and accredited. They are the basic reference that shapes the policies of<\/span> <span style=\"font-weight: 400;\">corporate social responsibility (CSR), the actions of which are fully meaningful in the<\/span> <span style=\"font-weight: 400;\">connection with the common principles that the organization accepts and practices. From this<\/span> <span style=\"font-weight: 400;\">Focus, we can help SMEs develop their <\/span>corporate communication strategy<span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"> <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-702f7b7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"702f7b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #8fa742;\"><strong>&#8220;Huella Responsable collaborates with SMEs to develop communication from a responsible approach and applying ethical criteria in communication, which implies taking into consideration the receiver of the message and understanding what he\/she needs&#8221;.<\/strong><\/span><span style=\"font-weight: 400;\"> <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94f0caa e-con-full e-flex e-con e-child\" data-id=\"94f0caa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1982485 elementor-widget elementor-widget-image\" data-id=\"1982485\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/huellaresponsable.es\/wp-content\/uploads\/2024\/03\/w_11zon.webp\" class=\"attachment-large size-large wp-image-9429\" alt=\"\" srcset=\"https:\/\/huellaresponsable.es\/wp-content\/uploads\/2024\/03\/w_11zon.webp 600w, https:\/\/huellaresponsable.es\/wp-content\/uploads\/2024\/03\/w_11zon-200x300.webp 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9256e78 e-flex e-con-boxed e-con e-parent\" data-id=\"9256e78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-83ada2f e-con-full e-flex e-con e-child\" data-id=\"83ada2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b09026 elementor-widget elementor-widget-image\" data-id=\"7b09026\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/huellaresponsable.es\/wp-content\/uploads\/2024\/03\/Sin-titulo-1.webp\" class=\"attachment-large size-large wp-image-9428\" alt=\"\" srcset=\"https:\/\/huellaresponsable.es\/wp-content\/uploads\/2024\/03\/Sin-titulo-1.webp 600w, https:\/\/huellaresponsable.es\/wp-content\/uploads\/2024\/03\/Sin-titulo-1-200x300.webp 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3cef40 e-con-full e-flex e-con e-child\" data-id=\"e3cef40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c434c4 elementor-widget elementor-widget-heading\" data-id=\"6c434c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Corporate reputation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acb2c64 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"acb2c64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The way in which the company behaves with the different stakeholders is perceived by the<\/span> <span style=\"font-weight: 400;\">different economic agents and the sum of these perceptions is concentrated in the <\/span>corporate reputation  <span style=\"font-weight: 400;\">which becomes an informative signal when making<\/span> <span style=\"font-weight: 400;\">purchase, work or investment<\/span> decisions<span style=\"font-weight: 400;\"> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reputation is a very valuable and difficult to build intangible asset that is generated over time.<\/span> <span style=\"font-weight: 400;\">of time through a slow process of accumulation. However, it is a very fragile asset,<\/span> <span style=\"font-weight: 400;\">as it can deteriorate quickly if the organization does not take care of it. <span style=\"color: #8fa742;\"><strong>&#8220;Intangible assets<\/strong><\/span><\/span><span style=\"color: #8fa742;\"><br \/>\n  <strong> They have never been as important as they are now and represent an increasingly large proportion of the value of companies.&#8221;<\/strong><br \/>\n<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4368030 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4368030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the current business model, success lies not exclusively in economic benefits<\/span> <span style=\"font-weight: 400;\">but in <\/span>the ability to generate trusting and long-term relationships with stakeholders  <span style=\"font-weight: 400;\">and reputation is the key to achieving this. Organizations no longer<\/span> <span style=\"font-weight: 400;\">compete not only for size, dimension or financial variables, but also to gain the respect, admiration, empathy and support of those who are key to their<\/span> <span style=\"font-weight: 400;\">respect, admiration, empathy and support from those who are key to their survival: people, i.e., their priority stakeholders.<\/span> <span style=\"font-weight: 400;\">survival: the people, i.e., their priority stakeholders.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0caa2b8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0caa2b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><br \/>\n  <span style=\"color: #8fa742;\">&#8220;In this context, applying ethical criteria in communication is a fundamental factor in building positive perceptions among stakeholders and thus achieving a good <\/span><br \/>\n<\/strong><span style=\"font-weight: 400;\"><strong><span style=\"color: #8fa742;\">corporate reputation.&#8221;<\/span><\/strong> The key to communicating ethics is to align what we say with what we say.<\/span> <span style=\"font-weight: 400;\">and work on communication, keeping a careful balance between the two. The<\/span> <span style=\"font-weight: 400;\">communication is vital to building a reputation as stakeholders need information about companies, their business and their products and services, but too much<\/span> <span style=\"font-weight: 400;\">information about companies, their business and their products and services, but too much enthusiasm or messages with the wrong tone can be counterproductive.<\/span> <span style=\"font-weight: 400;\">or messages with the wrong tone can be counterproductive.<\/span><span style=\"font-weight: 400;\"> <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b389850 e-flex e-con-boxed e-con e-parent\" data-id=\"b389850\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0ae8d85 e-flex e-con-boxed e-con e-child\" data-id=\"0ae8d85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2dbc6f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f2dbc6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;At Huella Responsable we can help you build trusting relationships with your main stakeholders.&#8221;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c5eed6 elementor-widget__width-auto elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9c5eed6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper icon_align_  \">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/huellaresponsable.es\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us at  <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ethics and Communication Communication is a determining factor in the construction of an ethic. In Responsible Footprint we are aware of the power of communication and its ethical responsibility to society. However, ethics has a precarious application in management and communication. business. If the sole purpose of the communication is to seduce and persuade the [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":6632,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8840","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communication - Huella Responsable<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/huellaresponsable.es\/en\/solutions\/communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication - Huella Responsable\" \/>\n<meta property=\"og:description\" content=\"Ethics and Communication Communication is a determining factor in the construction of an ethic. 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