Ethics and Communication
Communication is a determining factor in the construction of an ethic. In Responsible Footprint we are aware of the power of communication and its ethical responsibility to society.
However, ethics has a precarious application in management and communication. business. If the sole purpose of the communication is to seduce and persuade the receiver to to stay in the channel to chain it, we are out of any ethical relationship: ethics is being crushed by the market, by a commercial pressure that aligns us with consumption. being crushed by the market, by a commercial pressure that aligns us with consumerism. of products and services which deteriorates our value system. Communication The current trend through social networks is based on the desire to make ourselves known to others, to spread the image we want others to have of us. to spread the image we want others to have of us.
“At Huella Responsable we help you communicate from an ethical point of view, which implies the desire
to get to know the other, on the basis of an exchange.” A company’s values should be known, communicated and accredited. They are the basic reference that shapes the policies of corporate social responsibility (CSR), the actions of which are fully meaningful in the connection with the common principles that the organization accepts and practices. From this Focus, we can help SMEs develop their corporate communication strategy.
“Huella Responsable collaborates with SMEs to develop communication from a responsible approach and applying ethical criteria in communication, which implies taking into consideration the receiver of the message and understanding what he/she needs”.
Corporate reputation
The way in which the company behaves with the different stakeholders is perceived by the different economic agents and the sum of these perceptions is concentrated in the corporate reputation which becomes an informative signal when making purchase, work or investment decisions
Reputation is a very valuable and difficult to build intangible asset that is generated over time. of time through a slow process of accumulation. However, it is a very fragile asset, as it can deteriorate quickly if the organization does not take care of it. “Intangible assets
They have never been as important as they are now and represent an increasingly large proportion of the value of companies.”
In the current business model, success lies not exclusively in economic benefits but in the ability to generate trusting and long-term relationships with stakeholders and reputation is the key to achieving this. Organizations no longer compete not only for size, dimension or financial variables, but also to gain the respect, admiration, empathy and support of those who are key to their respect, admiration, empathy and support from those who are key to their survival: people, i.e., their priority stakeholders. survival: the people, i.e., their priority stakeholders.
“In this context, applying ethical criteria in communication is a fundamental factor in building positive perceptions among stakeholders and thus achieving a good
corporate reputation.” The key to communicating ethics is to align what we say with what we say. and work on communication, keeping a careful balance between the two. The communication is vital to building a reputation as stakeholders need information about companies, their business and their products and services, but too much information about companies, their business and their products and services, but too much enthusiasm or messages with the wrong tone can be counterproductive. or messages with the wrong tone can be counterproductive.
“At Huella Responsable we can help you build trusting relationships with your main stakeholders.”